How is Kaleidescape staying in the game after the lawsuit?
Last month, I wrote an article expanding the news that Kaleidescape came to terms on their lawsuit with the DVD Copy Control Association stating that after November 28, 2014, all Kaleidescape systems sold would only be able to play your favorite DVDs discs but they cannot be copied to newly bought systems. As for Blu-ray Discs, they can continue to be copied to the system but require a copy of the disc to reside in the Kaleidescape Disc Vault for playback options. All systems bought before this date are “grand-fathered” in and will continue to be able to copy discs to the system. With these new changes to their system in the future, Kaleidescape is trying to find ways to stay relevant in this industry....
Kaleidescape already has an online store which users have access to around 4,600 titles from Warner Brothers and Lionsgate such as The Hunger Games and Mad Men. At the CEDIA Expo this upcoming September, the company is hoping to reveal more information about expanding their database and adding relationships with more studios to give its customers more titles to download directly and watch on their systems. Kaleidescape is projecting that by 2017, they will have an immense collection of movies and TV shows that will be available at the finest quality. The new CEO, Cheena Srinivasan, has also hinted at possible streaming options now that Internet speeds and TVs are becoming more and more advanced. Possibly Kaleidescape will license the media-management software and show up on our Smart TV menus in a few years time. It’s another path that could keep them in the game. Srinivasan wants to expand Kaleidescape even more by 2016 with the aim of releasing a sub-$1,000 solution. “Our aim,” he tells Essential Install, “is to reposition the company and make the Kaleidescape experience available to as many people as possible.” This would be a cheaper alternative to their most affordable system of the Cinema One server which is $4,000. He states that this new product could be “a disc-based system or in the cloud.” With Google Play being similar, they aren’t worried about competing with them as Srinivasan says: “We will always be at the quality end of the market and be a custom install product, but we can definitely get much bigger and gain a much wider audience and that is our aim.”
Another solution that could keep this company in the game is the newly buzz about 4K Ultra HD. Kaleidescape isn’t jumping right into the water with this new technology as they want their content to have the best quality in order to move into the 4K waters. They are also projecting a 4K system to be constructed in 2015 that will have digital downloads, and then streaming with disc based support. Srinivasan says that they are already working with different studios to add titles to their collections once they are produced. Kaleidescape is working hard to keep in the game and bring you it’s best quality movies and shows.